1. Fortune 500 Company name
The Walt Disney Company
2. The company’s stakeholders: external and internal and external.
|Internal stakeholder’s||External stakeholder’s|
|Stockholders||Socially responsible investors|
3. Company’s mission and vision
To be one of the world’s leading producers and suppliers of entertainment and information through innovation and market expansion into new markets around the world.
To make people happy.
4. Company goals
At least one company goal that can be accomplished through a strategic plan
Promote market expansion by penetrating new markets in emerging economies.
At least one company goal that can be accomplished through an operational plan
Reduce operational costs by 5% in the following 12 months.
5. SWOT analysis
|Significant consumer penetration in cable network operations.||Concentration of operations in the United States and Canada.|
|Diversified product and service portfolio.||Not much growth opportunities through acquisition|
|Increasing profits and margins.||Company’s name is still associated a limited target customers – children.|
|Market expansion in emerging economies.||Increased competitive pressures.|
|Long-term distribution agreement with Comcast.||Increased piracy.|
|The expansion of film producing to new target countries.||Significant government regulation.|
Market Line. (2012). “Company profile: The Walt Disney Company.” Retrieved from http://www.marketline.com
The Walt Disney Company. (2014). “Stakeholder engagement.” Retrieved from http://thewaltdisneycompany.com/citizenship/reporting/report-archive/2010/overview/stakeholderengagement/